The Kelly family have owned and operated their property in the Yarra Valley for over four generations. Located at the Cellar Door is a majestic 130 year old, heritage listed, oak tree. This was the inspiration for the new branding and packaging. The actual texture of the oak tree has been debossed into the scaled up brand-mark to create a beautifully embellished label for the Single Vineyard series. We also used unique flora found on the property, to create the ‘Edenesque’ range. In all, the project included two tiers of premium still wines and a sparkling range.

Published:
WBM: Wine Business Magazine
July 2022