Designing for Place, Provenance and Craft

For Shottesbrooke’s Single Vineyard Series, we evolved the existing label system to elevate the range and better express the individuality of each vineyard, while maintaining continuity with the established brand.

A more resolved packaging architecture introduces a refined hierarchy and a stronger sense of provenance across the range.

Minimal and confident in its expression, the result is a premium, site-driven system that allows the story of place to lead.

Published:
WBM: Wine Business Magazine
April 2026