Elegant and Timeless
KSD already had an association with Ben Mullen in his previous role as winemaker for Clyde Park in the Geelong wine district. In 2019 he dared to venture out on his own with business partner Ben Hine to realise his dream and launch under the brand name Mulline.
His passion and knowledge of the local wine terroir formed the range which was split into Geelong Region and Single Vineyard. All grapes are sourced from partnerships with growers who use organic practices. Sustainable practices are utilised in all production and packaging where at all possible.
Our branding solution reflected a simple, elegant and timeless solution that had individuality, memorability and formed the base for a unique pattern which was used on capsules and cartons.
Artwork from local artist Amy Wright was commissioned by Ben. The delicate watercolours were used for the Geelong range and the large, bold acrylic was split into sections that visually depicted the traits of the various wines in the single vineyard range.
The success was instant with numerous brilliant reviews and a multitude of awards. We were delighted to be a part of this dynamic venture.
Published:
WBM: Wine Business Magazine
July 2020
